The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
I'm With The Banned
Agency: Spotify In-House / New York
Client: Spotify Category: Online / Long Form - Campaign
Notes
Agency: BBDO / Toronto + Skin & Bones / Toronto
Client: Take Note Category: Online / Long Form - Single
An Eye Fit for Liberty
Agency: Google Brand Studio / San Francisco
Client: Google Category: Online / Long Form - Single
The Talk
Agency: BBDO / New York + The Corner Shop / New York
Client: P&G Category: Online / Short Form - Single
C21 Restaurant
Agency: Tool / Santa Monica + Saatchi & Saatchi / New York + National Down Syndrome Society / New York City
Client: National Down Syndrome Society Category: Online / Short Form - Single
Typecast
Agency: Wieden+Kennedy / New York + O Positive / New York
Client: The Atlantic Category: Online / Short Form - Single
FACEBOOK LIVE STUNT
Agency: Choojai and Friends / Bangkok + The Film Factory / Bangkok
Client: ADVANCED WIRELESS NETWORK CO.,LTD. Category: Online / Live Webcast
Exclusive the Rainbow live event
Agency: DDB / Chicago + Starcom / Chicago + Mediacom / Chicago + Olson Engage / Chicago
Client: Mars Wrigley Confectionery Category: Online / Live Webcast
Code Severe
Agency: AMV BBDO / London + Unltd. Productions / London + 750mph / London
Client: National Counter Terrorism Police Category: Online / Branded Podcast
Pitching French Films To Hollywood
Agency: Ogilvy & Mather / Singapore + Joinery Los Angeles / US + Hogarth & Ogilvy / Singapore
Client: Alliance Française de Singapour Category: Online / Long Form - Single
Ostrich
Agency: MJZ / Los Angeles + Leo Burnett / Chicago + MPC / Los Angeles
Client: Samsung Category: Online / Short Form - Single
Live Looper
Agency: BBDO / New York + BBDO Studios / New York
Client: Downtown Records Category: Online / Live Webcast
reVision FC
Agency: Anomaly / New York + Park Pictures / New York + Arcade Edit / New York
Client: Dick's Sporting Goods Category: Online / Long Form - Single
AboveTheNoise
Agency: JohnXHannes / New York + Park Pictures / Los Angeles + Cartel / Los Angeles
Client: Beats By Dre Category: Online / Long Form - Single
Until We All Belong
Agency: Clemenger BBDO / Melbourne
Client: Airbnb Category: Online / Short Form - Campaign
Levi's Circles :90
Agency: FCB West / San Francisco
Client: Levi Strauss & Co. Category: Online / Short Form - Single
The Wolf
Agency: Giant Spoon / Los Angeles/New York
Client: HP Category: Online / Long Form - Campaign
Search On Stories
Agency: Google Brand Studio / San Francisco
Client: Google Category: Online / Long Form - Campaign
Music Happens Here
Agency: GreenLight Media & Marketing / Los Angeles + Live Nation / New York City
Client: Hilton Category: Online / Long Form - Campaign
Pitching French Films To Hollywood
Agency: Ogilvy & Mather / Singapore + Joinery Los Angeles / US + Hogarth & Ogilvy / Singapore
Client: Alliance Française de Singapour Category: Online / Long Form - Campaign
Racing the Sun
Agency: Courageous Studios / New York + CNN / New York + Grey / New York + Mindshare / New York
Client: Volvo Category: Online / Live Webcast
Shackleton's Return
Agency: INNOCEAN / Seoul
Client: Hyundai Motor Company Category: Online / Long Form - Single
Above The Arctic: An Intel Drone Expedition
Agency: Intel / Santa Clara
Client: Agency Inside Category: Online / Long Form - Single
Christmas 2117
Agency: Jung von Matt AG / Hamburg + Sterntag / Hamburg + MJZ / London
Client: EDEKA ZENTRALE AG & Co. KG Category: Online / Long Form - Single
#SheDrives
Agency: TBWARAAD / Dubai U.A.E. + Made in Saudi / Jeddah, Saudi Arabia
Client: Nissan Saudi Arabia Category: Online / Long Form - Single
Generations
Agency: Very Agency / Copenhagen + Shoot Happens / Copenhagen
Client: Volkswagen / Beetle Category: Online / Long Form - Single
Geoff
Agency: Kraft Heinz Australia / Melbourne + Y&R New Zealand / Auckland + Assembly / Auckland
Client: Kraft Heinz Australia Category: Online / Long Form - Single
Battle against cancer
Agency: J. Walter Thompson Puerto Rico / San Juan
Client: Susan G. Komen Category: Online / Streaming Audio - Single or Campaign
#NotMusicToMyEars
Agency: Ogilvy & Mather / Mumbai
Client: RNW Media Category: Online / Streaming Audio - Single or Campaign
Stories from the other side of the world
Agency: BBDO Paris / Boulogne Billancourt
Client: CARE France Category: Online / Short Form - Campaign
Snack Time
Agency: DDB Canada / Vancouver
Client: Milk West Category: Online / Short Form - Campaign
Responsibly the beer
Agency: McCann Worldgroup Italy / Milan + MRM//McCann / Milan + Craft / London + Think Cattleya / Milan
Client: Ubrew Category: Online / Short Form - Campaign
Escalating GIFs
Agency: Ogilvy / Germany
Client: European Anti-Bullying Network (EAN) Category: Online / Short Form - Campaign
The World's First Baby Marathon
Agency: Ogilvy / Johannesburg
Client: Kimberly-Clark (Huggies) Category: Online / Short Form - Campaign
Détour
Agency: TBWA\Media Arts Lab / London + Partizan / Paris + OMD / London
Client: Apple Category: Online / Short Form - Campaign
Absolut One Source
Agency: VML South Africa / Cape Town
Client: Pernod Ricard Category: Online / Short Form - Campaign
Tomorrow's News
Agency: BBDO / New York + Smuggler
Client: Sandy Hook Promise Category: Online / Short Form - Single
Clean Matters :90
Agency: FCB West / San Francisco
Client: Clorox Category: Online / Short Form - Single
Above the Noise
Agency: HUTSLE LA / Los Angeles
Client: Beats by Dr. Dre Category: Online / Short Form - Single
John Malkovich's Journey
Agency: JohnXHannes / New York + Squarespace / New York + Smuggler / New York
Client: Squarespace Category: Online / Short Form - Single
Intolerance: A Lactose Story
Agency: lg2 / Montreal
Client: Agropur - Natrel Category: Online / Short Form - Single
HBO Like a Mother
Agency: Mekanism / New York + HBO Productions / New York + Cutting Room / New York
Client: HBO Category: Online / Short Form - Single
Beyond Money
Agency: MRM//McCann / Madrid
Client: Banco Santander Category: Online / Short Form - Single
Détour
Agency: TBWA\Media Arts Lab / London + Partizan / Paris + OMD / London
Client: Apple Category: Online / Short Form - Single
ANZ #HOLDTIGHT
Agency: TBWA\Melbourne / Melbourne
Client: ANZ Category: Online / Short Form - Single
Appocalypse
Agency: TBWAMedia Arts Lab / Los Angeles + MJZ / Los Angeles
Client: Apple Category: Online / Short Form - Single
#SistersInSweat
Agency: Tool / Santa Monica + Gatorade / Chicago + TBWA\Chiat\Day / Los Angeles
Client: Gatorade Category: Online / Short Form - Single
More Than Nice
Agency: Young & Rubicam / New York
Client: KIND Snacks Category: Online / Short Form - Single